Happy Friday, and welcome to the latest edition of This Week in Franchise Marketing on the Bluewater Blog. This week in franchise marketing, we’ll talk about the 1st National Jamaican Patty Day, Chick-fil-A’s Iced Coffee and the Great Clips #MoreMinutes campaign.
Golden Krust’s 1st Annual Jamaican Patty Day
This Saturday customers can get 99¢ Beef Patties between 11:00 and 3:00 at Golden Krust locations nationwide for their first National Jamaican Patty Day. Golden Krust will now annually celebrate Jamaican Patty Day the first Saturday of every August, as it’s the month of both Jamaica’s Emancipation and Independence, and the month Golden Krust first opened. Check out their tweet from @GoldenKrustBkry below!
Join us as we celebrate the power of the patty for Golden Krust’s National Jamaican Patty Day on August 1st! pic.twitter.com/AXjZxpJNoA
— Golden Krust Bakery (@GoldenKrustBkry) July 26, 2015
Great Clips’ Back-to-School #MoreMinutes Campaign
July through September, Great Clips is running a back-to-school campaign asking customers what they would do with #MoreMinutes. Great Clips knows back-to-school can be a busy time, so the #MoreMinutes campaign helps Great Clips customers spend less time at the hair salon and more time doing what they love. Throughout the campaign Great Clips will surprise random customers with gifts to use during their #MoreMinutes! To enter, customers post a selfie of their Great Clips haircut on Instagram with a caption saying what they would do with #MoreMinutes.
The campaign will also include print, TV, other social media, and digital marketing. The TV ads feature kids’ responses to what they would do with extra time. This is a great integrated franchise marketing campaign using customer driven content. Check out the Instagram video below and get more information in the #MoreMinutes press release from Great Clips.
A video posted by Great Clips (@greatclips) on
Chick-fil-A’s Cost-Competitive Iced Coffee
Chick-fil-A is offering premium cold-brewed Iced Coffee to customers at affordable prices. Cold-brewed iced coffee is a summer favorite and typically made at specialty coffee houses. Chick-fil-A is the only restaurant in the fast-food industry that offer’s this specially drink.
Cold-brewed coffee is made by infusing coffee grounds with cool, filtered water and steeped for 24 hours. Available in 2 sizes, Chick-fil-A’s Iced Coffee is a great example of cost-competitive franchise marketing. Read more in the press release on franchising.com.
That wraps up this edition of This Week in Franchise Marketing. Is your franchise running a back-to-school markteing campaign? Comment below or tweet us @BluewaterBrand!
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